Mobile workers were combining in a duopolyThe second modification is the fact that competition in Latin The united states.

I visited Brazil August 13th-17th to review 3G multimedia service advancement. I saw big variations from my earlier check outs. In 2002, the big thing was actually 2G prepaid launches – my personal work provided to extreme deployment (at TeleSP, now element of Vivo) together with Portugal Telecom Inovacao. Then in 2004 this issue was actually NGN and VoIP, we provided our experiences with workers such Brasil telecommunications, and their President, marathon athlete Carla Cico. I became truly satisfied together but remained a modest ? marathon athlete. Between 2004 and 2007 I saw the subsequent adjustment : 2G mobile entrance hits 60percent, and 3G is coming fastGrowth exceeded 20% in recent times, Brazil has now 115 million cellular members, a 58% penetration, 80% on pre-paid programs in accordance with Anatel . I’ve forecasted the monthly ARPU at 13$. All this work renders Brazil the fifth largest mobile marketplace (after China, United States, Japan, Russia).On the mobile invention area, 3G is finally being rolled-out with auctions by Anatel of 1900MHz and 2100MHz groups (launched in 2000 but delayed to 2008). The plan anticipates 80per cent urban insurance coverage by 2010 at a price calculated at 3B R$.

Mobile operators tend to be consolidating in a duopolyThe second changes would be that competition in Latin America with Mexico are resulting in a duopoly of cellular providers in Brazil. Telefonica’s try using control of Telecom Italia and ensuing an equity in 53per cent of Brazil’s cellular. This scales America Movil’s control over Claro led by Mexican billionaire Carlos Slim, whom additionally manages Telmex and is expanding in other Latin American areas. An excellent measure of market focus is the HHI directory which transpired from 3213 to 2257 in 5 years (Herfindahl-Hirschman list) and should decrease more after current M&A.

Like for my previous check outs, I was hosted by outstanding co-workers : Jefferson Kishida who’s lots of insight regarding circle infrastructure in the nation and Fausto Dedeschi that has been working with the Latin The usa telecom business for decades. (when you look at the visualize Jefferson Kishida with me at Brazil telecommunications in 2004 plus in 2007 at Vivo with Fausto) Dedeschi and Carlos Alberto Pinto «Cap») During this go to, I’d the chance to have feedbacks from biggest workers about 3G methods : Vivo and TIM (Telefonica–controlled) and Claro (America Movil’) who control but also Oi that is getting share of the market (controlled by Brasilian agent Telemar).

Brazil’s social networking expands into cellular 2.0The third change is the carried on expansion from the Brazilian websites event . On structure part there have been visible progress : internet users doubled to 41 million since 2004 [ITU 2007] connected using 51 million fixed contours (26percent penetration) and 6 million solved broadband (3.1per cent penetration, 11th internationally). Some new cable tv providers tend to be frustrating the 5 incumbents Telesp, Telemar, Brasil Telecom, Sercomtel, and CTBC telecommunications : I observed the cable agent Net Servicios offer a 8Mbps services. Broadband price is still a huge inhibitor, the cost ratio into the ordinary income are 10 X regarding western Europe. PC entrance was 11per cent and horsepower is amongst the suppliers leading to initiatives to lessen rates so there were features inside range of 500$ with 24 month repayments.Brazil leads was social network application. The nation requires the quantity 2 situation worldwide in Ipsos’ Face of this online research. They determined energetic (1 month) SNS usage in South Korea 55per cent, Brazil 41%, China 27per cent, Mexico 26%, together with me 24per cent.

In Second Life, Brazilians are the sixth biggest group with nearly 5per cent of worldwide customers. I’ve come across Paulisto SNS consumers in fashionable internet bars like this one :

The all-natural progression of social networking on mobile has created some announcements. Dada Brazil founded a mobile SNS that allows mobile blog sites with photos and movie. Dada Cellular phone has actually 7 million members globally, 3.2 million in america. Vivo and StreamVerse ran a proof of idea for mojo, which makes it possible for cellular blogs, RSS feeds, vote/picture-vote, cam, express photographs, and status. And .but will not reveal wide variety in Brazil. Focus flicks / Conquest, a Brazilian news providers as well as Korean IntroMobile established an individual web log answer NetMirror. IntroMobile got earlier deployed the mExtendMedia MMS remedy at VIVO.

Mobile phone instantaneous messaging is also becoming promoted perfectly. This incorporate for MSN cellphone ended up being uploaded on You Tube : Cellular phone 2.0 must match social and economic variations Brazil usually is actually a nation with divisions. Sao Paulo state and urban area take into account 3 million of this 5.3 million Brazilian companies. A lot of subscribers are part of the poor inhabitants but a tiny component become informed and rich . To provide the chance of 3G social media providers it’s crucial that you think about treatments that could has both a high-end western-style (like cellular TV content and videos operating a blog) and a less expensive 2G variation (like and cluster SMS, ringtones, cards, notifications). Brazil’s economic situation is yet the top tier within BRIC countries (GDP per capita at purchasing energy parity, origin: Economist)Brazil 8,997Russia 11,059India 3,508China 7,498Mexico 10,817

Drive mobile video fantasies

This HP-sponsored webinar was actually managed by Light browsing which archived it. I’ve posted an extract below. Thinking of idea carsWondering about private video and 3G solution evolution, we compared this to concept automobiles Henry Ford could have wanted as he began: there was clearly no buyers marketplace and bad roadways without fuel-efficient applications – it all came along. I’m now believing that individual video clip will gradually but progressively establish as one of the news commonly used. Individual recognition decided not to take place at straight away, because a crucial mass luxy kaydol of service and users wasn’t readily available – but in addition because some technologies issues had been un solved, like H.324M very long call set up (fixed with Annex K) or even the latency of the very early 3G information links (will be fixed with HSDPA and HSUPA when it turns out to be readily available). Encouraging the exam of the latest servicesOne means I suggest would be to test-drive an important few early providers with soft-launches, in order to fulfill the different of personal actions. And even more importantly to open generally the cellular video system to material producers, web-developers so they are able just be sure to create newer principles and organizations. It ought to be as easy as publishing on a blog or building a mash-up from elements. It must draw in the creative news men, just the designers. Over the last season, using horsepower OpenCall computer software, You will find learned a great deal out of every single video contacting task we founded in Asia and Europe. It really is clear that role of larger providers should help more youthful groups incubate latest difficult a few ideas, and it’s feasible if you generate enthusiasm and curiosity. In the beginning, as much of us, I was dissatisfied by such a slow services use but I have come across many innovations that i could foresee a gradual take-up of contributed user generated information within on a daily basis’s marketing and sales communications.